Turning moments into narratives

As a communications strategist at the Graduate School, Shelli Manning brings clarity, creativity, and intention to the way stories are told. With a background in agency, nonprofit, and now academic communications, her path reflects a mix of discipline and discovery. This Q&A offers a closer look at how she helps shape narratives that highlight the people and purpose behind GSBS. Beyond the office, Manning is a curious wanderer, happiest with a passport in one hand and a camera in the other.

What do you do day-to-day in your role?

Communicate — about everything! I manage the creation and delivery of compelling content about students, alumni, faculty, staff, and donors across The University of Texas MD Anderson Cancer Center UTHealth Houston Graduate School of Biomedical Sciences (GSBS) community platforms including our social media, weekly newsletter (The Essential), website, and select print pieces like our recruitment brochure. I also advise on messaging strategies and best practices to help amplify our school’s voice with clarity and purpose. I approach every project with a creative spirit and drive for excellence.

What are some of the projects you are working on?

I’m focused on ensuring our content is informative, engaging, and strategic. That includes celebrating our students’ exciting research milestones and accomplishments through storytelling initiatives including a new recruitment video, capturing updated photos and b-roll, creating a social media series featuring our Graduate Student Research Day elevator pitch winners. I regularly collaborate with teammates and students to shape narratives and capture meaningful moments that resonate with our audiences year-round.

What excites you the most about working at the Graduate School?

The opportunity to collaborate with programs, departments, and students to bring meaningful stories to life. It’s energizing to work at an institution where aspiring scientists are trained to transform lives through research and discovery.

What are some of your hobbies outside of work?

Experiencing the world through travel and adventure is one of the biggest threads in my life. Exploring new places, learning about different cultures, photographing architecture and landscapes, attending concerts and movies abroad, and connecting with people wherever I go feeds my soul. The unpredictability of my travels has been part of the joy, like switching gears from Ireland (which I visited later) to Iceland for my first international trip. While my dream of seeing the Northern Lights didn’t come true (yet), the unexpected treasures of Icelandic horseback riding and visiting the Imagine Peace Tower on Viðey Island were priceless. Next stop: Italy + Austria, I think!

Closer to home, I love outdoor activities: running, basketball, and tennis, taking in music events (everyone from Texas legend Alejandro Escovedo to Finnish cellists Apocalyptica), “trying” to grow things, and taking photos of everything!

What skills do you find most valuable in your work?

Creative solutions, clear communication, and collaborative leadership are central to my work. I take pride in shaping compelling stories, identifying what’s unique about each one, and delivering thoughtful, strategic messaging. I strive for excellence in every aspect of my role and value integrity, adaptability, and a positive approach — especially when navigating shifts that arise beyond planned initiatives.

What was your journey to the Graduate School?

My background is shaped by 10 years in agency settings (public relations, marketing, and advertising), eight years in the nonprofit sector, and additional experience at various companies handling internal and external communications. My work spans website audits, content strategy, optimization, and analysis, as well as media relations, media training, crisis management, event management, social media planning, and video production strategy. I have also served as a spokesperson and brand champion — helping companies reimagine their brand identities. Before joining GSBS, I curated internal and recruiting communications at Texas Children’s Hospital.

With each career pivot, I’ve had the opportunity to stay current with emerging trends and technologies, apply evolving best practices, and align with the distinct priorities of every client and organization I’ve supported.

What is your favorite memory while working at the Graduate School so far?

My first day (September 9, 2024)! It felt like the first day of school. Colleagues including now retired Operations Program Manager Cheryl “Spitz” Spitzenberger, and Senior Academic Advisor for the Office of Academic Affairs Kehinde ‘Kenny’ Ogunseye stopped by with a warm and enthusiastic welcome, and I immediately felt a deep sense of community.

Every person at GSBS brings something unique to the table, and I’m grateful for the chance to collaborate on building awareness about us!